HANEOS — Visual Identity & Brand Design
HANEOS 福羽堂｜品牌識別視覺設計
Year
2025
Client
HANEOS
Services
Branding
Key Visual
HANEOS 福羽堂是由美國、日本與台灣三方跨國合作成立的前沿生技品牌，專注於保健食品與美容保養品領域。品牌以獨家微分子萃取技術為核心，將高深生技轉化為日常安心的健康解決方案。
我們為其建構了完整的品牌視覺識別系統，包含標誌設計、色彩規範、周邊印刷物與社群視覺語彙。整體設計融合了美國的科技視野、日本的精密質感與台灣的生技實力，傳遞穩定、信賴與傳遞幸福的品牌意象。
HANEOS is a international biotechnology brand resulting from a collaboration across the United States, Japan, and Taiwan, specializing in health supplements and skincare solutions. Centered on proprietary micro-molecule extraction technology, the brand transforms cutting-edge science into accessible daily health care.
We developed a comprehensive visual identity system for HANEOS, encompassing logo design, color guidelines, physical collateral, and social media assets. The overall design harmonizes American scientific vision, Japanese precision, and Taiwanese biotech expertise to convey stability, trust, and everyday well-being.
Design Concept
帶給你幸福快樂的每一天。あなたに幸せな毎日を届ける。
本專案以羽翼、飛鳥與純淨天空為視覺象徵，呼應品牌名稱福羽堂中羽毛代表的輕盈、守護與傳遞意象。核心圖騰結合展翅高飛的藍鳥與流暢的幾何弧線，象徵微分子技術的極致精準，以及將健康美好帶入生活的品牌願景。
色彩計畫採用明亮的青空藍、深邃的科技藍與純淨的白羽色，構築出洗鍊、安心且具備專業生技感的主色調。實體印刷物與周邊視覺透過極簡的文字留白與優雅的幾何切線，展現日系品牌的精密品質與現代美學，讓生技品牌擺脫冰冷的藥感印象，轉化為溫暖且值得長期信賴的日常生活夥伴。
Delivering happiness and well-being for your everyday life.
Centered on the imagery of wings, birds, and clear skies, the design concept reflects the protective, light, and uplifting nature of feathers embodied in the brand name HANEOS. The iconic emblem combines a soaring bluebird with smooth geometric curves, symbolizing the precision of micro-molecule technology and the brand vision of bringing wellness into daily life.
The color palette features vibrant sky blue, deep tech blue, and pure feather white, creating a crisp, comforting, and scientifically reliable color hierarchy. Brand stationery and social collateral utilize minimal layouts with generous whitespace and elegant lines, showcasing Japanese precision while bridging advanced biotechnology with a warm, trustworthy presence.
