Kristen Claire — Packaging & Photography
Kristen Claire｜極蘊頭皮活化精華露包裝設計與商業攝影
Year
2026
Client
Kristen Claire
Services
Package
Photography Direction
我們為 Kristen Claire「極蘊頭皮活化精華露」提供全方位的視覺解決方案，範疇涵蓋產品包裝結構視覺與商業攝影規劃。
以深邃至透光的藍色調漸層為視覺核心，象徵純淨、醫研級的修護力與水分。簡約的襯線字體配合典雅的品牌 Logo 水印，賦予外盒與安瓶瓶身頂級精品質感；商業攝影則透過極簡光影佈局，精準勾勒出玻璃瓶身與金屬質感的清透高雅。
We developed an end-to-end visual solution for Kristen Claire's PREMIUM SCALP ESSENCE, covering structurally refined packaging design and commercial photography direction. Utilizing a deep-to-light cobalt blue gradient, the visual identity reflects purity, medical-grade precision, and revitalizing hydration. Paired with minimalist typography and a subtle logo watermark, the packaging elevates the product's premium presence. Complementary commercial photography utilizes natural light and precise shadow play to capture the sleek elegance and metallic accents of the product lineup.
Design Concept
凝結純淨與科技，詮釋頂級頭皮奢養。
本專案以「修護、純淨、專業」為核心概念。針對 Kristen Claire「極蘊頭皮活化精華露」的品牌定位，我們採用由深藍過渡至清透微光的漸層色彩，層次化地展現產品深層滋養與活化頭皮的意象。外盒搭配壓印質感的品牌縮寫標誌與俐落的字體排版，呈現出高級保養品獨有的洗鍊美學。
商業攝影規劃方面，我們以「自然光影與清透質感」為主題，利用光線穿透玻璃安瓶的折射感，配合層次交錯的陰影，強化「極蘊頭皮活化精華露」本身的高質感細節與醫研級專業形象，為品牌建立極具視覺衝擊力且一致的高端市場定位。
Encapsulating purity and technology to define ultimate scalp nourishment.
Centered on the core values of "restoration, purity, and expertise," the design concept for Kristen Claire's PREMIUM SCALP ESSENCE employs a seamless gradient from deep midnight blue to translucent glow. This visual transition represents deep nourishment and scalp revitalization. The outer box combines an embossed brand emblem with sleek typographic alignment, achieving an understated, luxurious aesthetic.
For the commercial photography direction, we framed the narrative around "natural light and luminous textures." Capturing the refraction of light through the glass ampoules alongside delicate shadow plays, the visual presentation highlights the product's refined details and medical-grade precision—establishing a high-end, cohesive brand presence in the market.
